We at Gen-A help our client partners to connect and build long-term profitable relationships with “Generation-
Active”, the nearly 40 million affluent adults in the U.S. who lead active lifestyles and are voracious consumers
of products across a broad range of categories.
National in scope, yet local in execution, we leverage the long-term stature and reach of our regional grassroots
publications to drive beyond the printed page in effectively delivering our client’s marketing message to the
Generation-Active lifestyle segment.
From high-targeted print and online advertising to street marketing events to mobile tours, and from memorable
experiential and sampling programs to retail promotions, our company offers everything you need to bring the
excitement of your brand face-to-face with consumers-and measure its impact every step of the way.
Founded in 1987 by leaders in the active sport lifestyle marketing industry, Gen-A has designed and
produced a wide range of marketing and advertising executions for endemic and non-endemic clients in over 25
product categories.
If your brand is looking to develop high-energy integrated marketing strategies that targets the purchasing power
of “Generation-Active” to boost brand recognition, generate consumer and media buzz, drive store and website
traffic and leave a lasting impression on this highly affluent and influential audience, we are your 'go-to'
partner for innovative and effective integrated marketing and advertising solutions.
We at Gen-A help our client partners to connect and build long-term profitable relationships with “Generation-
Active”, the nearly 40 million affluent adults in the U.S. who lead active lifestyles and are voracious consumers
of products across a broad range of categories.